Founder

Axel has been an entrepreneur 3x over since the age of 18. He started his first company Red Label Collective (previously Red Label Studios).

Invested by Techstars Ventures, Sunstone Management and Lair East Labs. Axel has been trusted by brands such as Nike, Disney, TEDx, University of Toronto, We Day, Dragon's Den, NASA, Bombardier, Rothman Benson & Hedges and more.

SaaS productivity tool connecting choreographers, producers, performers and stakeholders to communicate, review production plans, visualize stage formations and rehearsals to optimize budgets for performances.

Red Label Collective is a multidisciplinary creative firm that focuses on date to drive creativity.